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Week - 1 |
developmental stages of marketing |
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Week - 2 |
the stages of economical development |
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Week - 3 |
the developments of communication tools and advertising |
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Week - 4 |
globalization and advertising |
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Week - 5 |
C. Hopkins, R. Reeves |
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Week - 6 |
Leo Burnett ve Marlboro "The Marlboro Man" |
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Week - 7 |
David Ogilvy - brand image |
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Week - 8 |
William Bernbach ve Volkswagen "Think Small", Avis "We Try Harder" |
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Week - 9 |
Phil Dusenbery ve Pepsi " Pepsi Generation" |
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Week - 10 |
Coca-cola "The Pause That Refreshes" Absolut Vodka " The Absolute Bottle" |
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Week - 11 |
Lee Clow ve Apple Computer "1984" |
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Week - 12 |
Advertising in Turkey |
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Week - 13 |
Advertising in Turkey |
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