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Week - 1
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developmental stages of marketing |
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Week - 2
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the stages of economical development |
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Week - 3
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the developments of communication tools and advertising |
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Week - 4
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globalization and advertising |
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Week - 5
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C. Hopkins, R. Reeves |
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Week - 6
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Leo Burnett ve Marlboro "The Marlboro Man" |
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Week - 7
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David Ogilvy - brand image |
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Week - 8
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William Bernbach ve Volkswagen "Think Small", Avis "We Try Harder" |
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Week - 9
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Phil Dusenbery ve Pepsi " Pepsi Generation" |
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Week - 10
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Coca-cola "The Pause That Refreshes" Absolut Vodka " The Absolute Bottle" |
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Week - 11
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Lee Clow ve Apple Computer "1984" |
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Week - 12
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Advertising in Turkey |
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Week - 13
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Advertising in Turkey |
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