Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Searching for a product/service/brand for the project
Week - 2	Preparing a brief
Week - 3	Preparing a brief
Week - 4	Market research
Week - 5	Field research for the target audience
Week - 6	Focus-group for the target audience
Week - 7	Finding a creative idea
Week - 8	Finding a creative idea
Week - 9	Creative application
Week - 10	Creative application
Week - 11	Presentation of the advertising campaign
Week - 12	Feedback on the campaign