Week - 1 |
Forming the groups, determining the advisors |
Week - 2 |
Brief and determining the product-brand |
Week - 3 |
Debrief and situation analysis |
Week - 4 |
Situation analysis-Communication problem |
Week - 5 |
Devoloping creative strategies |
Week - 6 |
Creative applications |
Week - 7 |
Submission of the campaign report |
Week - 8 |
Brief for the second campaign and situation analysis |
Week - 9 |
Developing a creative strategy |
Week - 10 |
Creative applications |
Week - 11 |
Creative applications |
Week - 12 |
Media Planning |
Week - 13 |
Campaign Report |
Week - 14 |
Presentation of a Campaign |