|
Week - 1 |
An inroduction to branding |
|
Week - 2 |
Product and brand |
|
Week - 3 |
Brand personality and image |
|
Week - 4 |
Brand extension of brand delisting |
|
Week - 5 |
Consumer behaviour and brand |
|
Week - 6 |
The process of brand management |
|
Week - 7 |
Mid-term exam |
|
Week - 8 |
Positioning |
|
Week - 9 |
Brand Culture |
|
Week - 10 |
Brand achitecture |
|
Week - 11 |
Analiysing the sucess of different brands |
|
Week - 12 |
Unsuccessful brands and brand life cycle |
|
Week - 13 |
Discussion on branding |
|
Week - 14 |
Future of branding |
Anadolu Info Package 
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