Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Marketing research concept. Definition of marketing research. Importance of marketing research.
Week - 2	The relationship with other academic fields of marketing research and place of marketing research in organization.
Week - 3	Marketing research process.
Week - 4	Defining problem in marketing research.
Week - 5	Sampling and sampling methods.
Week - 6	First and secondary data in marketing research.
Week - 7	Questionnaire. Questionnaire methods.
Week - 8	Question and scale types in marketing research. Observation and observation methods in marketing research.
Week - 9	Question and scale types in marketing research. Observation and observation methods in marketing research.
Week - 10	Experiment method in marketing research.
Week - 11	Data collecting and classification of data.
Week - 12	Data analyzing (Frequency, Percent, Mean, Mode, Median, Cros-tabs). Data analysing about relationships or differences among variables (Chi-square, correlation, T- test, One-way Anova, Manova).
Week - 13	Factor, Regression and Cluster Analysis.
Week - 14	Preparing marketing research report.