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Week - 1 |
Concept of international marketing |
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Week - 2 |
Introduction to international marketing, Internationalization, globalization |
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Week - 3 |
Internationalization process and relevant theories |
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Week - 4 |
Culture and its effect on international marketing |
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Week - 5 |
Product decisions in international marketing |
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Week - 6 |
Pricing decisions in international marketing |
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Week - 7 |
International advertising |
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Week - 8 |
Distribution channels in international marketing |
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Week - 9 |
BRIC countries |
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Week - 10 |
Ethnocentrism |
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Week - 11 |
Effect of country origin |
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Week - 12 |
Direct Foreign Investments |
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Week - 13 |
Brand building efforts of Turkish companies in international markets |
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Week - 14 |
Brand building efforts of Turkish companies in international markets |
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