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Week - 1
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Concept of international marketing |
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Week - 2
|
Introduction to international marketing, Internationalization, globalization |
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Week - 3
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Internationalization process and relevant theories |
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Week - 4
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Culture and its effect on international marketing |
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Week - 5
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Product decisions in international marketing |
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Week - 6
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Pricing decisions in international marketing |
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Week - 7
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International advertising |
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Week - 8
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Distribution channels in international marketing |
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Week - 9
|
BRIC countries |
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Week - 10
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Ethnocentrism |
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Week - 11
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Effect of country origin |
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Week - 12
|
Direct Foreign Investments |
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Week - 13
|
Brand building efforts of Turkish companies in international markets |
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Week - 14
|
Brand building efforts of Turkish companies in international markets |
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