Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Introduction
Week - 2	Corporate objectives and marketing planning
Week - 3	Marketing as a Value Creation Process
Week - 4	Customer value
Week - 5	Competitive advantage and strategy
Week - 6	Product decisons and strategy
Week - 7	Price decisons and strategy
Week - 8	Distribution decisons and strategy
Week - 9	Promotion decisons and strategy
Week - 10	Midterm exam
Week - 11	Positioning and Branding
Week - 12	Value chain and marketing
Week - 13	Strategies for growth
Week - 14	Case studies