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Week - 1 |
Globalization and Emerging Global Marketplace |
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Week - 2 |
Reasons for Globalization for Business and brands |
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Week - 3 |
Globalization Process and patterns |
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Week - 4 |
The Importance of Culture in Global Marketing Communications |
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Week - 5 |
Organisational Structures and Planning Systems in Global Marketing Communications
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Week - 6 |
Influences of Economical and Legal Factors on Global Marketing Communications
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Week - 7 |
Global Advertising: Global Advertising Strategies
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Week - 8 |
Global Brand Management and Branding and Packaging Strategies |
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Week - 9 |
Global Public Relations and Publicity
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Week - 10 |
The Importance of Trade Fairs and Exhibitions in Global Marketing Communications
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Week - 11 |
Sponsorship Activities for Global markets |
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Week - 12 |
Global Media and New Media
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Week - 13 |
Social Responsibility and Ethics in Global Marketing Communications |
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Week - 14 |
Analysis of Global Communication Campaigns |
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