Week - 1 |
Introduction to the course |
Week - 2 |
The notion of crisis and crisis communication |
Week - 3 |
Reason of crisis and the types of crisis |
Week - 4 |
Pre-crisis, crisis and post-crisis stages |
Week - 5 |
Crisis response strategies |
Week - 6 |
Media relations in crisis communication |
Week - 7 |
The effects of crises in terms of corporates |
Week - 8 |
The effects of crises in terms of social, economic and politics |
Week - 9 |
Developing and implementation of crisis communication plan |
Week - 10 |
Developing and implementation of crisis communication plan |
Week - 11 |
Case study analysis |
Week - 12 |
Case study analysis |
Week - 13 |
Case study analysis |
Week - 14 |
Case study analysis |