Anadolu Info Package Anadolu Info Package
  • Info on the Institution
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Profile of the Programme Specific Admission Requirements Qualification Requirements and Regulations Recognition of Prior Learning Educational Staff Programme Director & ECTS Coord. Field Qualifications Key Learning Outcomes Course Structure Diagram with Credits Matrix of Program Outcomes&Field Qualifications Matrix of Course& Program Qualifications Examination Regulations, Assessment and Grading Graduation Requirements Access to Further Studies Occupational Profiles of Graduates
  • Graduate School
  • Department of Advertising and Public Relations
  • Master of Arts (MA) Degree
  • Course Structure Diagram with Credits
  • Theory and Research in Digital Advertising
  • Content
  • Description
  • Content
  • Learning Outcomes
  • Learning Activities and Teaching Methods
  • Course's Contribution to Prog.
  • Assessment Methods

Weeks Topics
Week - 1 Digital Media and the Current State of Advertising
Week - 2 Digital Ad Formats
Week - 3 Dijital Media and Advertising Models
Week - 4 Dijital Media and Advertising Models
Week - 5 Trends in Digital Advertising Research: Interaction
Week - 6 Trends in Digital Advertising Research: Content Creation
Week - 7 Trends in Digital Advertisng Research: Personalization, Targeting
Week - 8 Trends in digital Advetising Research: User Privacy
Week - 9 New Research Approaches
Week - 10 Digital Media and Data Collection Techniques
Week - 11 Data Collection from Social Networks
Week - 12 Data Collection Practice
Week - 13 Data Collection Practice
Week - 14 Data Collection Practice

  • Info on the Institution
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