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Week - 1
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Why mobile advertising |
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Week - 2
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Differences between mobile and traditional ads |
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Week - 3
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New consumer new media relations |
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Week - 4
|
Types of mobile ads |
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Week - 5
|
Gamification |
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Week - 6
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Differences between advergames and gamification |
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Week - 7
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Interaction in mobile ads |
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Week - 8
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Experiencing in mobile das |
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Week - 9
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Virtual and real world relationship in mobile ads |
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Week - 10
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Measurement of mobile ads |
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Week - 11
|
Google analytics and new advertising |
|
Week - 12
|
Design principles of mobile ads |
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Week - 13
|
Successful mobile ad examples I |
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Week - 14
|
Successful mobile ad examples II |
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