|
Week - 1 |
Why mobile advertising |
|
Week - 2 |
Differences between mobile and traditional ads |
|
Week - 3 |
New consumer new media relations |
|
Week - 4 |
Types of mobile ads |
|
Week - 5 |
Gamification |
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Week - 6 |
Differences between advergames and gamification |
|
Week - 7 |
Interaction in mobile ads |
|
Week - 8 |
Experiencing in mobile das |
|
Week - 9 |
Virtual and real world relationship in mobile ads |
|
Week - 10 |
Measurement of mobile ads |
|
Week - 11 |
Google analytics and new advertising |
|
Week - 12 |
Design principles of mobile ads |
|
Week - 13 |
Successful mobile ad examples I |
|
Week - 14 |
Successful mobile ad examples II |
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