Week - 1 |
Attitude, Formation and Change of Attitudes, Beliefs |
Week - 2 |
Persuasion in Organizations, Historical Background and Theories of Persuasion |
Week - 3 |
Persuasive Speech, Creating and Editing Persuasive Speech |
Week - 4 |
Types of Organizational Communication |
Week - 5 |
Vertical, Horizontal and Cross Communication in Organizational Communication |
Week - 6 |
Interpersonal Communication, Group Communication and Persuasion |
Week - 7 |
Persuasive Message and Message Structuring in Organizations |
Week - 8 |
Resistance to Persuasion |
Week - 9 |
Persuasion Campaigns in Organizations |
Week - 10 |
Sales Campaign Speech |
Week - 11 |
Persuasion in the Information Society |
Week - 12 |
Social Media and Persuasion |