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Week - 1
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Attitude, Formation and Change of Attitudes, Beliefs |
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Week - 2
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Persuasion in Organizations, Historical Background and Theories of Persuasion |
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Week - 3
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Persuasive Speech, Creating and Editing Persuasive Speech |
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Week - 4
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Types of Organizational Communication |
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Week - 5
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Vertical, Horizontal and Cross Communication in Organizational Communication |
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Week - 6
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Interpersonal Communication, Group Communication and Persuasion |
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Week - 7
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Persuasive Message and Message Structuring in Organizations |
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Week - 8
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Resistance to Persuasion |
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Week - 9
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Persuasion Campaigns in Organizations |
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Week - 10
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Sales Campaign Speech |
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Week - 11
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Persuasion in the Information Society |
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Week - 12
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Social Media and Persuasion |