| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. AHMET HALUK YÜKSEL |
| Mode of Delivery |
This course is conducted only in the form of face to face education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Cialdini, R. B. “İknanın Psikolojisi.” Mediacat Kitapları.
Larson, C. U. “Persuasion: Reception and Responsibility.” Wadsworth Publishing.
Lucas, S. “The Art of Public Speaking.” McGraw-Hill Education.
Ross, R. S. “Understanding Persuasion.” Prentice-Hall.
Yüksel, A. H. “İkna ve Konuşma.” Anadolu Üniversitesi Açıköğretim Fakültesi Yayınları.
|
| Assessment methods and criteria |
Examination |
| Work Placement |
N/A |
| Catalog Content |
Attitude, Formation and Change of Attitudes, Beliefs; Persuasion in Organizations, Historical Background and Theories of Persuasion; Persuasive Speech: Creating and Editing Persuasive Speech; Types of Organizational Communication; Vertical, Horizontal and Cross Communication in Organizational Communication; Interpersonal Communication, Group Communication and Persuasion; Persuasive Message and Message Structuring in Organizations; Resistance to Persuasion; Persuasion Campaigns in Organizations; Sales Campaign Speech; Persuasion in the Information Society; Social Media and Persuasion |
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