Akademik Dersler - İçerik

Weeks	Topics
Week - 1	The importance of corporate communication in tourism sector
Week - 2	The difference between corporate communication and public relations
Week - 3	Corporate communication management approaches
Week - 4	Corporate identity in tourism business
Week - 5	Corporate identity in tourism business
Week - 6	Corporate culture in tourism business
Week - 7	Case study
Week - 8	Corporate image and reputation in tourism business
Week - 9	Corporate social responsibility in tourism business
Week - 10	Corporate branding in tourism business
Week - 11	Tools of corporate communication
Week - 12	Strategy of corporate communication
Week - 13	Corporate behavior in tourism business
Week - 14	Case study