| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. HAKAN YILMAZ |
| Mode of Delivery |
The mode of delivery of this course is face-to-face |
| Prerequisites |
There is no prerequisite or co-requisite for this course |
| Courses Recomended |
|
| Recommended Reading List |
• BLAIN, C., LEVY, S. E., RITCHIE J.R. B. (2005), “Destination Branding: Insights and Practices from Destination Management Organizations”, Journal of Travel Research, 4(3), 328-338.• MORGAN, N., PRITCHARD, A. (2000), Advertising in Tourism and Leisure, Butterworth-Heinemann, Oxford. |
| Assessment methods and criteria |
1 Assignments, 1 Midterm, 1 Final Exam |
| Work Placement |
None |
| Catalog Content |
Basic Concepts: Transition into a corporation, Corporate communication and public relations; Corporate Communication Management Approaches: Corporate governance, Marketing communication, Organizational communication; Corporate Identity: Corporate design, Visual identity, Corporate philosophy, Motto of corporate, Logo of corporate; Corporate Image and Reputation in Tourism Business; Corporate Social Responsibility in Tourism Business; Corporate Branding in Tourism Business; Corporate Behavior in Tourism Business; The Importance of Corporate Branding İn Tourism Business; Corporate Social Responsibility Samples in Tourism Business. |
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