Akademik Dersler - İçerik

Weeks	Topics
Week - 1	The concept of business in general The concept of business communication Factors that increase the importance of business communication today
Week - 2	Scope of business communication Business communication competencies
Week - 3	Key elements of the business communication process The importance of situation determination for the success of the business communication process Identifying the requirements for planning the business communication process Considerations during the implementation of the business communication process What needs to be done for an effective evaluation of the business communication process
Week - 4	Areas of specialization in business communication: Media relations Communication with employees Topic management communication crisis management communication change management communication
Week - 5	Written communication media Oral communication media Nonverbal/Symbolic communication media Remote/Virtual communication media Other communication media
Week - 6	Preparation for the midterm exam: Question solution
Week - 7	Midterm exam
Week - 8	The process of change from traditional to new media Characteristics of new media Reflections of the new media order on business communication Media types in the online environment and their role in business communication
Week - 9	Report preparation Preparation of an proposal Project preparation Writing reports, projects and proposals Offering of reports, projects and proposals
Week - 10	Basic Information on resentation Presentation lanning Preparation of presentation content Practicing presentation Realization of the presentation Preparation of online presentations
Week - 11	Potential problems in business communication Opportunities and threats in business communication Methods used in the process of improving and developing business communication Quality in business communication and integrated communication
Week - 12	Preparation for the final exam: Question solution
Week - 13	Preparation for the final exam: Question solution