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Week - 1 |
Development of communication forms and tools; The rise and development of social media |
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Week - 2 |
The building blocks of social media; The new aspects of communication and social media |
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Week - 3 |
The impacts of social media |
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Week - 4 |
Communication in social media and social media strategy |
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Week - 5 |
Social media platforms and applications: Social networks |
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Week - 6 |
Social media platforms and applications: Blogs |
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Week - 7 |
Social media platforms and applications: Content communities |
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Week - 8 |
Social media platforms and applications: Virtual worlds |
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Week - 9 |
Social media platforms and applications: Collaborative authoring |
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Week - 10 |
Public relations in social media |
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Week - 11 |
Use of social media in public relations: Publicity, Reputation management, Crisis management |
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Week - 12 |
Measurement processes in social media |
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Week - 13 |
Metrics, key performance indicators and return on investment calculations |
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Week - 14 |
Tools and platforms for evaluation and analysis |
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