Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Introduction
Week - 2	What is consumer behavior?
Week - 3	Interior effects in consumer behavior, Sensory marketing
Week - 4	Learning, memory, perception and consumer behavior
Week - 5	Motivation and sensation
Week - 6	Personality
Week - 7	Personality, lifestyles and values
Week - 8	Psychography
Week - 9	Attitudes and attitude components
Week - 10	Decision making and situational effects
Week - 11	Purchase, use and consume
Week - 12	Groups and social media
Week - 13	Culture and consumer behavior
Week - 14	Culture and consumer behavior, General overview