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Week - 1 |
Creativity: Unexpected but Relevant Selling Messages |
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Week - 2 |
Branding |
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Week - 3 |
Fact Finding: The Basis For Effective Creative Work |
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Week - 4 |
Strategy: A Road Map for the Creative Team |
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Week - 5 |
Ideas: The Value of the 21st Century |
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Week - 6 |
Words on Paper: Connecting to Consumers' Hearts and Minds |
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Week - 7 |
TV: The Power of Sight, Sound and Motion |
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Week - 8 |
Formats in the radio advertising.
Advertising writing for the radio |
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Week - 9 |
Television advertising.
The characteristics of commercials |
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Week - 10 |
Commercial scenerio writing.
Production of commercials |
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Week - 11 |
Outdoor advertising |
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Week - 12 |
Internet advertising |
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Week - 13 |
Client Pitches: How to Sell Your Ideas |
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