Week - 1 |
Introduction to content marketing |
Week - 2 |
History of content marketing |
Week - 3 |
Content marketing strategy |
Week - 4 |
Content marketing and advertising |
Week - 5 |
Content marketing tools and media |
Week - 6 |
Creating branded content |
Week - 7 |
Leveraging user generated content |
Week - 8 |
Influencer marketing |
Week - 9 |
Social media and content marketing |
Week - 10 |
Search engines and content marketing |
Week - 11 |
Using video for content marketing |
Week - 12 |
Using games for content marketing |
Week - 13 |
Using stories for content marketing |
Week - 14 |
Evaluating the content marketing efforts |