Week - 1 |
Introduction to the Course - Persuasive communication campaigns. The functions of professionalization process |
Week - 2 |
Social and political marketing |
Week - 3 |
Election communication campaigns |
Week - 4 |
Political campaign planning |
Week - 5 |
Strategy Development |
Week - 6 |
Strategy Development |
Week - 7 |
Political campaign communication |
Week - 8 |
Integrated Political campaign communication-Personal communication |
Week - 9 |
Political advertising |
Week - 10 |
Public relations |
Week - 11 |
Communication types in social communication campaigns |
Week - 12 |
Samples and applications of social communication campaigns |
Week - 13 |
case studies |
Week - 14 |
case studies |