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Week - 1 |
Objectives of sports marketing course and basic sources related to the course |
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Week - 2 |
Sports Industry and Sports Marketing |
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Week - 3 |
Sports Marketing Management |
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Week - 4 |
Information System in Sports Marketing and Marketing Research |
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Week - 5 |
Consumer Behavior |
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Week - 6 |
Segmentation and Positioning |
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Week - 7 |
Sports Marketing Mix and Characteristics of marketing mix |
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Week - 8 |
Sports Product |
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Week - 9 |
Sports Product |
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Week - 10 |
Pricing Decisions |
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Week - 11 |
Distribution |
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Week - 12 |
Promotion: Advertising, Public Relations |
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Week - 13 |
Promotion: Personal Selling, Sale Promotion |
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Week - 14 |
Sports Sponsorship |
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