Week - 1 |
Mass Communication and Tools |
Week - 2 |
Concept of Media Organizations, Production Factors, Properties of Media Organizations, Types of Media Organizations |
Week - 3 |
Media Organizations and Environment |
Week - 4 |
Organizational Structure of Media Organizations |
Week - 5 |
Media Organizations and Departmentalisation |
Week - 6 |
Media Organization and Task, Authority and Responsibilities |
Week - 7 |
Media Organization and Task, Authority and Responsibilities (2) |
Week - 8 |
Organization Strctures of Media Organizations |
Week - 9 |
Case Study |
Week - 10 |
Media Organizations and Management Styles |
Week - 11 |
Case Study |
Week - 12 |
Business Development and Media Organizations |
Week - 13 |
A Model of Business Development: Case Study |
Week - 14 |
General Evaluation of Course |