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Week - 1 |
Introduction to Industrial/B2B Marketing |
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Week - 2 |
The Character of Industrial/B2B Marketing |
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Week - 3 |
The Purchasing Function |
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Week - 4 |
Organizational Buyer Behaviour |
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Week - 5 |
Segmentation, Targeting and Positioning in Industrial/B2B Marketing |
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Week - 6 |
Segmentation, Targeting and Positioning in Industrial/B2B Marketing |
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Week - 7 |
Developing and managing products |
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Week - 8 |
Industrial/B2B Marketing Channels |
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Week - 9 |
Creating Customer Dialogue |
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Week - 10 |
Communication via Advertising |
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Week - 11 |
Sales and sales management |
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Week - 12 |
Industrial/B2B Pricing and Bargain/Negotiation |
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Week - 13 |
Evaluating marketing efforts |
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Week - 14 |
Customer retention and loyalty |
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