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Week - 1 |
Introduction to retailing: definition and importance |
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Week - 2 |
Development of retailing and current situation |
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Week - 3 |
Types of retailers |
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Week - 4 |
Virtual retailers |
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Week - 5 |
Retailing strategies |
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Week - 6 |
Planning process in retail management |
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Week - 7 |
Midterm exam |
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Week - 8 |
Financial management strategy for retailers |
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Week - 9 |
Human resource management for retailers |
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Week - 10 |
Marketing communication for retailers |
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Week - 11 |
Supply chain management for retailers |
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Week - 12 |
Customer relationship management for retailers |
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Week - 13 |
Store layout, design, and visual merchandising |
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Week - 14 |
Final exam |
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