| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. ELİF EROĞLU HALL |
| Mode of Delivery |
Distance Learning |
| Prerequisites |
There is no prerequisite or co-requisite for this course |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Perakende Yönetimi: Ulun Akturan, Beta YayıneviPerakende Pazarlama Yönetimi: Ömer Baybars Tek ve Fatma Demirci Orel, Birleşik Matbaacılık.Modern Perakendecilik ve Mağaza Yönetimi: Türker Tuğsal, Gazi Kitabevi |
| Assessment methods and criteria |
Midterm exam, Final exam, Assignment |
| Work Placement |
Not Applicable |
| Catalog Content |
Introduction to Retailing: Definition and importance; Development of Retailing and Current Situation; Types Of Retailers; Virtual Retailers; Retailing Strategies; Planning Process in Retail Management; Retail Location Strategies; Financial Management Strategy for Retailers; Human Resource Management for Retailers; Marketing Communication for Retailers; Supply Chain Management for Retailers; Customer Relationship Management For Retailers; Store Layout, Design, and visual merchandising. |
Anadolu Info Package 
Turkish 
English