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Week - 1 |
Global Marketing: Basic Concepts and Content |
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Week - 2 |
Global Marketing Environment: Economic Environment |
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Week - 3 |
Global Marketing: Trade Environment |
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Week - 4 |
Global Marketing:Social and Cultural Environments |
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Week - 5 |
Global Marketing:The Political, Legal, and Regulatory Environments |
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Week - 6 |
Global Information Systems and Market Research |
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Week - 7 |
Segmentation, Targeting, and Positioning |
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Week - 8 |
Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances |
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Week - 9 |
Brand and Product Decisions in Global Marketing |
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Week - 10 |
Pricing Decisions in Global Marketing |
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Week - 11 |
Global Marketing Channels and Physical Distribution |
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Week - 12 |
Global Marketing Communications Decisions: Advertising and Public Relations |
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Week - 13 |
Global Marketing Communications Decisions : Sales Promotion, Personal Selling, and Special Forms of Marketing Communication |
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Week - 14 |
Branding of Turkish Firms in International Markets |
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