Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
International Marketing Strategies	PZY508	II. SEMESTER	3+0	6.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	DR. ÖĞR. ÜYESİ NUR ÖZER CANARSLAN
Mode of Delivery	Online
Prerequisites	Not available
Courses Recomended	Marketing Management
Recommended Reading List	Readings for each week will be delivered.
Assessment methods and criteria	Midterm, assignment and final exam
Work Placement	Not available
Catalog Content	International Marketing: Basic concepts and content; Reasons for Entering International Markets; International Marketing Environment (Demographic, Economic, Natural, Technological, Social, Cultural, Political and Legal Environment); International Market Research; Market Segmentation and Target Marketing; International Markets Entry Strategies; Product Decisions in International Marketing; New Product Development Process in International Marketing; Pricing Decisions in International Marketing; Distribution Channels in International Marketing; Communication Decisions in International Marketing; International Brands; Internationalization of Turkish Brands.