Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Fundamentals of B2B marketing
Week - 2	B2B Marketing Theory
Week - 3	Relationship Marketing
Week - 4	network Theory
Week - 5	Customer Behaviour Models in B2B
Week - 6	Analysis of Buying Center
Week - 7	Analysis of Selling Center
Week - 8	Customer Acquisition and Loyalty
Week - 9	Customer satisfaction in the B2B Market
Week - 10	Customer Experience Management in the B2B Market
Week - 11	Managing of customer insight and foresight
Week - 12	Customer Relations Management
Week - 13	Customer journey analysis
Week - 14	Case study