Akademik Dersler - İçerik

Weeks	Topics
Week - 1	What is advertising?
Week - 2	Theories of advertising.
Week - 3	Practical models.
Week - 4	Theories of learning and their role in advertising.
Week - 5	Advertising media.
Week - 6	Terminology of media planning and its processes.
Week - 7	Terminology of media planning and its processes.
Week - 8	Advertising Planning.
Week - 9	Creative processes in advertising.
Week - 10	Print ad types.
Week - 11	Billboards and open air ads.
Week - 12	TV advertising.
Week - 13	Ad message appeals.
Week - 14	Summary and presentations.