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Week - 1 |
Introduction: Who Is the Digital Tourist?
New-Generation Travel Behaviors and Expectations |
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Week - 2 |
Overview of Artificial Intelligence Technologies
Generative AI, Chatbots, and Recommendation Systems |
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Week - 3 |
Tourist Decision-Making Process
Perception, Information Search, and Filtering Mechanisms |
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Week - 4 |
Information Search Behaviors with GAI |
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Week - 5 |
Digital Experiences Created by GAI
Interactive Scenarios and AI-Driven Tourist Engagement |
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Week - 6 |
Personalization and Segmentation
Psychographic Influence of GAI Algorithms |
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Week - 7 |
AI-Generated Tourism Content
Text, Visual, and Itinerary Recommendations |
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Week - 8 |
Midterm / Applied Analysis
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Week - 9 |
Digital Guiding and Travel Planning with AI |
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Week - 10 |
Emotional Guidance and Empathy Simulations via GAI |
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Week - 11 |
Ethics, Privacy, and Algorithmic Manipulation |
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Week - 12 |
Group Project: Designing a GAI-Based Tourist Interaction Scenario
Team-Based Creative Application |
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Week - 13 |
Project Presentations and Evaluations |
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Week - 14 |
General Assessment, Reflective Thinking and Feedback |
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