Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
AI-Supported Behavioral Design	TRZ582	II. SEMESTER	3+0	6.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	PROF. DR. DENİZ KARAGÖZ
Mode of Delivery	face to face
Prerequisites	-
Courses Recomended
Recommended Reading List	Xiang, Z., & Fesenmaier, D. R. (Eds.). (2021). Analytics in Smart Tourism Design: Concepts and Methods. Springer.Ling, E. C., Tussyadiah, I., Liu, A., & Stienmetz, J. (2025). Perceived intelligence of artificially intelligent assistants for travel: Scale development and validation. Journal of travel research, 64(2), 299-321.Guttentag, D. A., Litvin, S. W., & Teixeira, R. (2024). Human vs. AI: can ChatGPT improve tourism product descriptions?. Current Issues in Tourism, 1-19.
Assessment methods and criteria	Project, critical essay, presentation
Work Placement	-
Catalog Content	Introduction to Behavioral Design; Overview of Artificial Intelligence Technologies: What is GAI?; Choice Architecture and Nudge Theory; Digital Routing Practices in Tourism; Content Production with GAI; Experience Design; Ethical Dilemmas: Manipulation or facilitation?; Case Study; Interactive Scenario Creation with GAI; Digital Profiling and Personalization; Critical Algorithm Awareness; Group Work-Behavioral Campaign Design; Project Presentations; General Evaluation and Self-Reflection.