Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Introduction: General information about the course description, scope and functioning.
Week - 2	What is web publishing ?: The concept of publishing, development of the internet, features of the internet, Web 2.0.
Week - 3	Classification of web, structural features of websites, news sites, personal sites and general features of social media
Week - 4	What is the new media? What are the publishing and reporting practices in the new media?
Week - 5	The phenomenon of social media, basic features of social media, social media applications, social networks.
Week - 6	Digital content production in new media applications: Youtube, blog, Twitter and microblogging, Wiki's, podcast etc.
Week - 7	New techniques in content production in new media and social networks: Digital Storytelling
Week - 8	Things to consider when presenting content in new media and social networks: Basic principles of content design, page design, text and typography, image usage, multimedia usage, sharing rules.
Week - 9	Principles of content access in internet and search engines: Attention Economy, keywords, tags, hashtags
Week - 10	Social media filters and algorithms
Week - 11	Examples of alternative and new publishing applications in the world and Turkey.
Week - 12	Social media monitoring
Week - 13	Project presentations
Week - 14	Project presentations