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Week - 1 |
Concepts of Crisis and Crisis Management |
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Week - 2 |
New Media Ecosystem |
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Week - 3 |
Dynamics of Crises in New Media |
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Week - 4 |
Types of Crisis and Their Appearance in New Media |
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Week - 5 |
Triggers of Crisis in New Media |
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Week - 6 |
Pre-Crisis: Digital Risk Analysis and Early Warning Systems |
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Week - 7 |
Crisis Moment: Design and Dissemination of Crisis Messages |
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Week - 8 |
Post-Crisis: Recovery, Transparency and Reputation Management |
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Week - 9 |
Case Study I: Social Media Crisis of a Local Brand |
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Week - 10 |
Case Study II: An International Crisis; Corporate Spokesperson and Influencer Strategies |
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Week - 11 |
Corporate Spokesperson and Influencer Strategies |
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Week - 12 |
erception Management and Emotional Intelligence in New Media |
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Week - 13 |
Simulation Practice: Crisis Management Workshop |
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Week - 14 |
Student Presentations and Reports |