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Week - 1
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Concepts of Crisis and Crisis Management |
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Week - 2
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New Media Ecosystem |
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Week - 3
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Dynamics of Crises in New Media |
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Week - 4
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Types of Crisis and Their Appearance in New Media |
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Week - 5
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Triggers of Crisis in New Media |
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Week - 6
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Pre-Crisis: Digital Risk Analysis and Early Warning Systems |
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Week - 7
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Crisis Moment: Design and Dissemination of Crisis Messages |
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Week - 8
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Post-Crisis: Recovery, Transparency and Reputation Management |
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Week - 9
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Case Study I: Social Media Crisis of a Local Brand |
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Week - 10
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Case Study II: An International Crisis; Corporate Spokesperson and Influencer Strategies |
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Week - 11
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Corporate Spokesperson and Influencer Strategies |
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Week - 12
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erception Management and Emotional Intelligence in New Media |
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Week - 13
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Simulation Practice: Crisis Management Workshop |
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Week - 14
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Student Presentations and Reports |