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Week - 1
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Introduction to the Course and Key Concepts |
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Week - 2
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Creativity and Strategic Communication: Conceptual Framework |
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Week - 3
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The Role and Importance of Creativity in Communication |
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Week - 4
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Psychological and Cognitive Foundations of Creativity |
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Week - 5
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The Relationship Between Creativity and Audience Analysis |
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Week - 6
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Creative Message Design and Meaning Construction |
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Week - 7
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Creativity in Communication |
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Week - 8
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Creative Communication Across Media and Platforms |
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Week - 9
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Creativity and Communication in Cultural Contexts |
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Week - 10
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Creative Thinking and Problem-Solving Approaches |
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Week - 11
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Techniques for Generating Creative Ideas |
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Week - 12
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Evaluation and Selection of Generated Ideas |
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Week - 13
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Case Studies of Successful Creative Campaigns and Messages |
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Week - 14
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General Evaluation and Final Discussion |
Anadolu Info Package 
Turkish
English