Akademik Dersler - İçerik

Weeks	Topics
Week - 1	What is advertising?
Week - 2	Theories of advertising.
Week - 3	Advertising Industry
Week - 4	Conventional Media in Advertising I- Outdoor, Magazine and Newspaper Advertising
Week - 5	Conventional Media in Advertising II - Radio, Cinema and Television Advertising
Week - 6	Digital Advertising I - Social Media, Data and Banner Ads
Week - 7	Digital Advertising Applications - II - Social Media Ads, Native Ads and Targeted Ads
Week - 8	The Concept of Data in Advertising, Its Importance and Ways of Using Data
Week - 9	Advertising Campaign Process - Situation Analysis
Week - 10	Advertising Campaign Process - Determining Advertising Objectives and Message Strategy
Week - 11	Advertising Campaign Process - Media Strategy
Week - 12	Advertising Campaign Process - Creative Idea and Implementation
Week - 13	Advertising Campaign Process - Campaign Evaluation Methods
Week - 14	Summary and General Evaluation