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Week - 1
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What is Public Relations? |
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Week - 2
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What are the concepts close to Public relations? |
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Week - 3
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Practice areas of Public Relations |
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Week - 4
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History of Public Relations and Principles of Public Relations |
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Week - 5
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Communication and public opinion in Public Relations |
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Week - 6
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Research, planning and management in Public Relations |
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Week - 7
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Practices |
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Week - 8
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Public Relations and Media Relations |
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Week - 9
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The context and tools of Public Relations |
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Week - 10
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In-house Public Relations |
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Week - 11
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MPR and Sponsorship |
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Week - 12
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Corporate Identity, Corporate Image |
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Week - 13
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Corporate Reputation, Crisis, Events Management |
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Week - 14
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Sample incidents |