|
Week - 1
|
The Nature of Advertising Reseach |
|
Week - 2
|
The process of advertising research |
|
Week - 3
|
The ethics of advertising research |
|
Week - 4
|
Primary research |
|
Week - 5
|
Experimentation |
|
Week - 6
|
Sampling |
|
Week - 7
|
Qualitative research |
|
Week - 8
|
Focus group |
|
Week - 9
|
Analysis of qualitative data |
|
Week - 10
|
Measurement in advertising research |
|
Week - 11
|
Question development |
|
Week - 12
|
Questionaire design |
|
Week - 13
|
Analysis of quantitative data: Descriptive approaches |
|
Week - 14
|
Analysis of quantitative data: Inferential statistics |
Anadolu Info Package 
Turkish
English