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Week - 1
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Advertising analysis and the basic concepts |
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Week - 2
|
The concept of ideology and advertising and ideology relationship |
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Week - 3
|
Introduction to advertising analysis. Semiotic analysis |
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Week - 4
|
Marxist analysis. Feminist analysis. |
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Week - 5
|
Sociological analysis. Psychoanalytic analysis. |
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Week - 6
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The relations between advertising and culture, and the consumption society. |
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Week - 7
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Meaning and ideology in advertising |
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Week - 8
|
Meaning and ideology in advertising |
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Week - 9
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Gender and advertising |
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Week - 10
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"Class" concept in advertising |
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Week - 11
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Globalization, consumption and advertising |
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Week - 12
|
Advertising and consumption identities |
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Week - 13
|
Samples of advertisement |
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Week - 14
|
Samples of advertisements |
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