Akademik Dersler - İçerik

Weeks	Topics
Week - 1	CSR concept, historical progress
Week - 2	: Introducing stakeholder term, types and the importance for CSR communication
Week - 3	Cultural differences in CSR communication
Week - 4	Industrial differences in CSR communication
Week - 5	Concept of “authenticity” in CSR communication
Week - 6	Concept of “cause-company fit” in CSR communication
Week - 7	Concept of “credibilty” in CSR communication
Week - 8	CSR communication factors
Week - 9	Rhetorical strategies in CSR communication
Week - 10	Skeptisizm and CSR communication
Week - 11	Choosing target audience for CSR communication
Week - 12	CSR communication tools (reports, web sites)
Week - 13	CSR communication tools (social media, advertising
Week - 14	Analysing sample executions of CSR communication