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Week - 1 |
Basic Concepts |
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Week - 2 |
Critical Review of Advertising History |
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Week - 3 |
Critical Studies: Political Economy |
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Week - 4 |
Critical Studies: Cultural Studies |
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Week - 5 |
Advertising and Ideoloy |
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Week - 6 |
Advertising and Consumer Culture |
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Week - 7 |
Advertising and Social Classes |
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Week - 8 |
The Construction of Gender in Ads: Feminity |
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Week - 9 |
The Construction of Gender in Ads: Masculinity |
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Week - 10 |
Poverty and Richness in Ads |
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Week - 11 |
Corporate "Social Responsibility" |
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Week - 12 |
Advertising as a Means of Surveillance |
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Week - 13 |
Execution: Decoding Ads |
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Week - 14 |
Execution: Decoding Ads |
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