|
Week - 1
|
Searching for a product/service/brand for the project |
|
Week - 2
|
Preparing a brief |
|
Week - 3
|
Preparing a brief |
|
Week - 4
|
Market research |
|
Week - 5
|
Field research for the target audience |
|
Week - 6
|
Focus-group for the target audience |
|
Week - 7
|
Finding a creative idea |
|
Week - 8
|
Finding a creative idea |
|
Week - 9
|
Creative application |
|
Week - 10
|
Creative application |
|
Week - 11
|
Presentation of the advertising campaign |
|
Week - 12
|
Feedback on the campaign |
Anadolu Info Package 
Turkish
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