|
Week - 1
|
Forming the groups, determining the advisors |
|
Week - 2
|
Brief and determining the product-brand |
|
Week - 3
|
Debrief and situation analysis |
|
Week - 4
|
Situation analysis-Communication problem |
|
Week - 5
|
Devoloping creative strategies |
|
Week - 6
|
Creative applications |
|
Week - 7
|
Submission of the campaign report |
|
Week - 8
|
Brief for the second campaign and situation analysis |
|
Week - 9
|
Developing a creative strategy |
|
Week - 10
|
Creative applications |
|
Week - 11
|
Creative applications |
|
Week - 12
|
Media Planning |
|
Week - 13
|
Campaign Report |
|
Week - 14
|
Presentation of a Campaign |