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Week - 1
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Introduction |
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Week - 2
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What is consumer behavior? |
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Week - 3
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Interior effects in consumer behavior, Sensory marketing |
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Week - 4
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Learning, memory, perception and consumer behavior |
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Week - 5
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Motivation and sensation |
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Week - 6
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Personality |
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Week - 7
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Personality, lifestyles and values |
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Week - 8
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Psychography |
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Week - 9
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Attitudes and attitude components |
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Week - 10
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Decision making and situational effects |
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Week - 11
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Purchase, use and consume |
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Week - 12
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Groups and social media |
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Week - 13
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Culture and consumer behavior |
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Week - 14
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Culture and consumer behavior, General overview |
Anadolu Info Package 
Turkish
English