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Week - 1
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Persuasion in Today’s World |
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Week - 2
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Perspectives on Ethics in Persuasion |
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Week - 3
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Approaches to Research in Persuasion |
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Week - 4
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Creating, Use, and Misuse of Symbols |
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Week - 5
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Tools for Analyzing Language and Other Symbols |
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Week - 6
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Process Elements: Tools of Motivation |
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Week - 7
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Content Elements in Persuasion |
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Week - 8
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Cultural Elements in Persuasion |
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Week - 9
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Nonverbal Messages in Persuasion |
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Week - 10
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The Persuasive Campaign or Movement |
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Week - 11
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Becoming Persuasive |
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Week - 12
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Modern Media and Persuasion |
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Week - 13
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The Techniques of Propaganda |
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Week - 14
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The Use of Persuasive Elements in Advertising |
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