Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Introduction
Week - 2	Sample media plan presentation
Week - 3	The relationship between media, advertising and consumer
Week - 4	Basic measurement and calculations
Week - 5	Advanced measurement and calculations
Week - 6	Marketing strategy and media planning
Week - 7	Strategy Planning I: Who, where and when
Week - 8	Strategy Planning II: Weighting, Availability, Frequency, and Scheduling
Week - 9	Selecting media classes: Intermedia comparisons
Week - 10	Principles of planning media strategy
Week - 11	Evaluating and selecting media tools
Week - 12	Media costs and purchasing problems
Week - 13	Setting and allocating the budget
Week - 14	Testing, experimenting and media planning