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Week - 1
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Creativity: Unexpected but Relevant Selling Messages |
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Week - 2
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Branding |
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Week - 3
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Fact Finding: The Basis For Effective Creative Work |
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Week - 4
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Strategy: A Road Map for the Creative Team |
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Week - 5
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Ideas: The Value of the 21st Century |
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Week - 6
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Words on Paper: Connecting to Consumers' Hearts and Minds |
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Week - 7
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TV: The Power of Sight, Sound and Motion |
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Week - 8
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Formats in the radio advertising.
Advertising writing for the radio |
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Week - 9
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Television advertising.
The characteristics of commercials |
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Week - 10
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Commercial scenerio writing.
Production of commercials |
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Week - 11
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Outdoor advertising |
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Week - 12
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Internet advertising |
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Week - 13
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Client Pitches: How to Sell Your Ideas |
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