|
Week - 1
|
Introduction to Marketing and Services Marketing |
|
Week - 2
|
Introduction to Tourism Marketing |
|
Week - 3
|
Tourism Marketing Environment and Tourism Marketing Planning |
|
Week - 4
|
Marketing Information System |
|
Week - 5
|
Mid-term week |
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Week - 6
|
Tourism Market |
|
Week - 7
|
Product and Distribution |
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Week - 8
|
Price and Promotion |
|
Week - 9
|
People |
|
Week - 10
|
Oral presentation of mid term assignments in groups |
|
Week - 11
|
Physical Evidences and Process |
|
Week - 12
|
e-Marketing |
Anadolu Info Package 
Turkish
English