Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Definition of Consumer Behaviors in Tourism
Week - 2	Factors Affecting Consumers' Purchasing Behavior in Tourism; Cultural Factors: Culture, Subculture, Social class
Week - 3	Personal Factors: Age, Occupation, Economic characteristics, Gender and marital status, Lifestyle, Personality
Week - 4	Social factors: Reference groups, Family, Roles and statuses
Week - 5	Psychological Factors: Motivation, Perception
Week - 6	Psychological Factors: Learning, Attitudes and beliefs
Week - 7	Tourist Typologies
Week - 8	Consumer Purchasing Process in Tourism
Week - 9	Emergence of need, Determination of options
Week - 10	Determination of options
Week - 11	Purchasing decision and behaviors after purchase
Week - 12	Maslow's Hierarchy of Needs.
Week - 13	Push and Pull Theory
Week - 14	Environmentally friendly and responsible consumption