Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Introduction
Week - 2	Marketing Strategy and Market Segmentation
Week - 3	Learning and Memory
Week - 4	Motivation and Involment
Week - 5	Perception
Week - 6	Attitude and Attitude Change
Week - 7	Personality and Self
Week - 8	Mid term exam
Week - 9	Social Class and consumption
Week - 10	Reference Groups
Week - 11	Culture and Consumption
Week - 12	Buying process
Week - 13	Consumer and decision making
Week - 14	Final exam